In 2024, sustainability isn’t the only thing gaining importance; inclusivity is also on the rise. A groundbreaking innovation comes in the form of digital twins, fundamentally changing how we design and experience events.

Virtual replicas of real events offer not only a multitude of advantages surpassing traditional event formats but also create new opportunities for a sustainable future and inclusive participation.

The groundbreaking concept of digital twins in events

Integrating a digital twin is not merely a luxury but a necessity for modern events. The benefits are manifold: from inclusive participation to extending the event lifecycle, the digital twin provides a seamless connection between the event and its participants. Content can be tailored and reused, maximizing overall utility, all at comparatively low investment costs relative to the added value.

Additionally, digital meet-ups before and after the event enable shared preparation and deeper discussion of topics, thereby increasing relevance for participants. Moreover, parallel events reach a broader audience, fostering inclusion of participants and speakers. Strategic placement of content and events throughout the event year cultivates community-building, strengthening participant engagement and making the event an integral part of their interactions.

New Forms of Social Interaction

Especially for people with limited mobility or other impairments, digital twins bridge the gap towards a more inclusive event culture. They enable individuals with diverse needs to actively participate and foster improved forms of interaction. This is achieved through remote access to content, interactive elements, and even simultaneous translations.

Accessibility lies at the heart of every digital twin. Barrier-free design, personalized interactions, and communication tools like real-time translations are crucial elements to ensure that all participants can equally benefit from the event. These measures break down barriers and ensure comprehensive inclusion.

A Step Towards More Sustainable Events

Digital twins not only ensure inclusivity but also sustainability. They offer a sustainable alternative to traditional events by reducing travel expenses and making content accessible in the long term. Through efficient resource utilization and strategic meeting planning, they help minimize environmental impact while maximizing event benefits.

Challenges and Opportunities

While implementing digital twins requires some planning and technical preparation, the potential benefits by far outweigh the challenges. With a well-thought-out digital concept and the right infrastructure, integration into practice is often straightforward and offers an excellent cost-benefit ratio.

By promoting sustainability and inclusion, the concept of digital twins revolutionizes the events industry. By creating virtual replicas of real events, they enable integrative participation and improved social interaction. These innovations not only offer a sustainable alternative to traditional events but also minimize environmental impact and maximize event benefits. Although implementation comes with challenges, the potential benefits far outweigh them, and with the right planning and infrastructure, digital twins can represent a crucial step toward the future of the events industry.

**This article has been translated into English. The original version has been published in IT Daily in German on April 14th, 2024.