The central milestone on the way to a successful virtual event is to clarify which target group you want to address. In addition to age, relationship and industry, technical affinity, user-friendliness, and type of address must also be taken into account. Are they B2B or B2C customers and is the customer already known? Also, with regard to regulations and compliance rules, each industry has its own characteristics and must also be considered in the virtual world.‍

Likewise, the question of the event objective is at least as important in the virtual world as it is at a live event. What is my core message, do I want to generate leads, achieve sales, convey specific content, create awareness, or strengthen and nurture relationships? How should knowledge transfer, team building, or product promotion be conveyed? Whether augmented reality, online games, virtual speed dating or QR code challenges, a wide variety of features offer a broad diversion even behind the PC in the comfort of your home for all participants.

Step 2 – Searching and choosing the right virtual venue for your virtual event

Once you have defined these things for yourself, you can delve deeper into the question of which provider to actually use.‍

How many providers are there? What is the range of services? What do I have to consider? And which platform is best suited to me or my company?

In the meantime, providers of virtual event platforms are springing up like snowdrops on a mild spring day. Keeping track of them all is not easy and may be overwhelming at first.

However, the answer is quite simple: stay true to yourself!

This is also true when creating virtual events! Make it clear for yourself:

• What is really important to you?
• What does my company place great value on?
• How do I reach my target group precisely?

To make this easier for you, familiarize yourself with the following aspects and set benchmarks or priorities for yourself:

• System compatibility/integration (including API integration) – do certain systems have to be integrated into the platform (e.g., registration tools, CMS systems)?
• Usability and intuition (e.g., self-service) – do you want to take the creation into your own hands, and do you have the necessary manpower and expertise, or do you need support?
• Branding (adaptability of the platform to the corporate design of your company)
• Security – ISO 27001 certification, GDPR compliance and access control or user authentication (safety first is the top priority here)
• GDPR compliance (safety first)
• Content convergence
• Strategic multichannel communication
• Personalization (for different user groups or each individual subscriber)
• 60° or 2D – Importance of visualization. Are templates sufficient or is individual branding required?
• Multilingualism
• Support concept and training program (how will you be supported before and during your event)
• Pricing – In a partnership, the partners should meet at eye level, so compare providers and services – minimum contract period, limitless number of events, and price per user

At magnid we take our customers directly by the hand with our content management system, which is intuitive to use. Step by step, like a construction kit, they develop their virtual event world through our do-it-yourself tool. It’s up to you and we will help you!

As soon as the decision for a platform has been made, it’s time to get down to business.