Wednesday, November 8, 2023
Reading time: 02:12 minutes
Online communities are today’s essence of remote and new work models. They offer lasting value, engagement, and knowledge sharing in an increasingly asynchronous work life. What happened 9 to 5 in offices in the past now happens 24/7 around the globe. As a result, that requires a new concept of how we stay connected.
Today, many connections are created through social networks. Online communities are powerful tools for maintaining engagement with colleagues, co-creators, clients, suppliers, and other stakeholders. However, creating a vibrant online community is not done easily and requires strategic planning, consistent effort, and a deep understanding of the dynamics that drive engagement. Only if your users are engaged, will they build meaningful relationships, share knowledge, and contribute to one another.
How can digital platforms help community managers create a thriving online community? Let us look at some tools and features that we are frequently using at magnid to facilitate the creation of interactive and exciting communities.
Staying up to date and exchanging information is crucial. This means that all community members should have access to the same level of knowledge. In the news section community members stay informed about relevant updates and upcoming events. This is crucial for community building as it ensures everyone is on the same page.
Allowing community members to interact with each other in real time helps to build a community where members can rely on each other. Supporting each other is the essential value of a community. Thus, a chat feature and seeing who is online at the same time facilitates exactly that. For a quick question or a coffee chat, this feature encourages direct communication and strengthens relationships among community members.
Adding live webinars, Q&A sessions, and on-demand content is a major source for community members for learning and networking. While live webinars and Q&A sessions offer real-time engagement and learning opportunities, the on-demand content ensures that knowledge sharing is not limited by time or availability. By adding on-demand content all community members, regardless of their individual circumstances, geo-location, time zone, and conflicting events have access to the provided materials – on their own schedule. Talking asynchronous!
Focus groups provide an exclusive space for dedicated members to connect on a deeper and more meaningful level. These focused sub-communities in particular allow for intimate discussions, peer mentoring, and in-depth collaboration.
The social wall can serve as a central hub in a digital platform. Here, community members can post updates, share content, and engage in discussions. Not only does it promote open dialogue, but it also makes it easier for members to interact, share their thoughts, and form connections. Hence, implementing a social wall can serve as a dynamic space where the community can come to life.
In summary, building a thriving and well-functioning online community is a journey that requires time, patience, and dedication. However, incorporating the above elements into your digital platform will help effective community building. They provide an infrastructure for members to connect and build meaningful relationships that allow the community to grow stronger. If you want to learn more about how magnid can help you create your interactive community, check out our website.
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