Digital twins take over events

After many fields in industry, digital twins are conquering other areas of the German economy – above all the event scene. Nicole Deisenhofer, Director Strategy and Innovations at magnid, Proske’s digital platform, has observed this. In her guest article, she describes the strengths of virtual technology.

Meet the CEO

Meet the CEO is a new segment of Exciting Tech magazine, where CEOs and thought leaders from innovative companies in the DACH region are being introduced, both professionally and personally. We are very pleased to share with you the interview in which our very own CEO, Markus Struppler from magnid, has been asked to participate.

Creating Immersive Experiences with Digital Twins

“Virtual Twins” have long been standard in industrial production and research due to their efficiency. Future customers or trade show visitors can look forward to entirely new and exciting worlds of experience. Analysts and tech enthusiasts are always on the lookout for the “Next Big Thing.” Unnoticed by the general public, the candidate for this might already be here: the “digital twin.”

Businesses with Purpose – World Environmental Day

magnid has been featured in an article by Sublime magazine for the World Environmental Day about business strategies and visionary companies that create positive impact for both, customers and the planet. We are proud to be recognized by such a reknown magazine for sustainable lifestyle!

magnid wins trophy at the Event Technology Awards 2024​

The event platform magnid by Proske was honored as a Winner at the highly anticipated inaugural Event Technology Awards 2024 for the USA and Canada. magnid received the award in the category “Best use of Technology at a Brand Event” for the “dsm-firmenich exceptional merger celebration” event.

Digital Twins for Environment and Society

In 2024, sustainability isn’t the only thing gaining importance; inclusivity is also on the rise. A groundbreaking innovation comes in the form of digital twins, fundamentally changing how we design and experience events. Virtual replicas of real events offer not only a multitude of advantages surpassing traditional event formats but also create new opportunities for a sustainable future and inclusive participation.